Advertising has lately become an indispensable way to promote new programs that are a product of stimulus dollars, including head start, weatherization and job training programs.
One advertising form that has taken off is bus advertising (including interior bus ads, which are posters displayed in front of bus riders). With its availability in many cities and low-income demographic viewership, community action agencies (CAAs) have adopted the bus ad medium as part of their marketing mix.
Blue Line Media provided the impetus for bus ads. As a nationwide outdoor advertising company, Blue Line Media periodically offers CAAs government and nonprofit discounted bus advertising rates as part of its pro bono efforts.
One of the earliest CAAs to take advantage of the bus sign advertising was the Albany Community Action Partnership, which promoted its Head Start program. Michelle Bowen, marketing director, confirmed the ads' success, stating "the bus ads made a quality impact in promoting Head Start to our residents."
CAAs also use bus displays to promote weatherization programs. The Community Action Partnership of San Bernardino County (CAPSBC), for example, advertised free programs to green the home. "The bus advertising proved to be a valuable tool in getting the word out about our weatherization programs to low income residents in our community," said Patricia L. Nickols, CAPSBC Chief Executive Officer.
State associations also use bus advertising to support their local CAAs. For example, the Massachusetts Association for Community Action recently placed ads that both promoted available programs and listed some of its local CAAs' phone numbers and locations. "Reaching the people we serve through advertising is difficult with a limited outreach budget," says Joe Diamond, the association's executive director. "Bus advertising is a great solution. If offers us a direct and effective way to bring low income and vulnerable people information about how they can take action and get help by contacting our agencies."
One advertising form that has taken off is bus advertising (including interior bus ads, which are posters displayed in front of bus riders). With its availability in many cities and low-income demographic viewership, community action agencies (CAAs) have adopted the bus ad medium as part of their marketing mix.
Blue Line Media provided the impetus for bus ads. As a nationwide outdoor advertising company, Blue Line Media periodically offers CAAs government and nonprofit discounted bus advertising rates as part of its pro bono efforts.
One of the earliest CAAs to take advantage of the bus sign advertising was the Albany Community Action Partnership, which promoted its Head Start program. Michelle Bowen, marketing director, confirmed the ads' success, stating "the bus ads made a quality impact in promoting Head Start to our residents."
CAAs also use bus displays to promote weatherization programs. The Community Action Partnership of San Bernardino County (CAPSBC), for example, advertised free programs to green the home. "The bus advertising proved to be a valuable tool in getting the word out about our weatherization programs to low income residents in our community," said Patricia L. Nickols, CAPSBC Chief Executive Officer.
State associations also use bus advertising to support their local CAAs. For example, the Massachusetts Association for Community Action recently placed ads that both promoted available programs and listed some of its local CAAs' phone numbers and locations. "Reaching the people we serve through advertising is difficult with a limited outreach budget," says Joe Diamond, the association's executive director. "Bus advertising is a great solution. If offers us a direct and effective way to bring low income and vulnerable people information about how they can take action and get help by contacting our agencies."
0 comments:
Post a Comment